From cultivation to retail, we look for ways to curb our carbon emissions. We do this by measuring where the hotspots lie, i.e. where the most CO2 is being emitted. That tells us what measures we can take to reduce our footprint. It is important to know what our emission levels are, so we can take effective action to realise optimal improvements.
For example, we have partially transitioned from road and air transport to transport by water. We adopt a wide perspective and also take into account how the changes we make affect e.g. employment opportunities.
Year by year, we are ramping up our organic vegetable cultivation and we have initiated various projects to stimulate biodiversity. Nature is a key factor in our production and delivery activities. If we do not treat the air, the water and the soil we work with in a responsible and sustainable manner, we cannot guarantee the quality of our vegetables or the future availability of our fresh vegetables to millions of people. Among other things, we have therefore launched a water-reduction programme at our cultivation sites, employ crop rotation methods and are curbing our use of pesticides. Wherever possible, we will stop using pesticides altogether. In doing so, we contribute to sustainable agriculture and shift our focus to sustainable vegetable cultivation. We owe as much to our customers and consumers.