Primeale United: The Seed to Plate company

We are Primeale United. Our love of vegetables is part of our DNA. Our vegetables are eaten by millions of people in the Netherlands and abroad. We control the entire vegetable chain; from the seeds that are planted in the soil to the processed vegetables that end up on consumers’ plates. That explains our motto: “from seed to plate.” Our strength has always been to supply our iconic vegetables all year long. Entrepreneurship is in our blood. At the same time, working together to achieve commercial success with the drive and energy of a family business is deeply embedded within our organisation.

We proudly present: Primeale United. The Seed to Plate Company.

Van Oers United is continuing its activities under a new label: Primeale United. This change marks the start of a new phase for our company, with a new vision and mission and a strengthened strategic focus. Our new name ties into Agrial, the international cooperative that we have been an independently operating part of since 2015.

 

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Primeale United's mission Primeale United's mission Primeale United's mission Primeale United's mission

Our mission

Our mission is to enrich delicious and nutritious meals with the vegetables we grow. That is what gets us out of bed in the morning. We live up to that promise with our knowledge of every stage of the process from seed to plate. Let's not forget about the passion of our people! Lastly, our innovative strength ensures we never stagnate and can continue to keep our promises in the future as well. 

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Curious, smart and driven vegetable supplier Curious, smart and driven vegetable supplier Curious, smart and driven vegetable supplier Curious, smart and driven vegetable supplier

Curious, smart and driven

Our curious, smart and driven attitude is a core tenet of our organisational culture. We are curious about new ways to improve and constantly challenge ourselves to come up with unexpected solutions and novel ideas. We welcome change, even if that sometimes forces us to stray off the beaten path. We are smart, because - as experts in agriculture - we know exactly how to turn our crops into relevant concepts. We always think one step ahead. Our smart initiatives add value to our business and to the vegetable chain as a whole. Last but not least, we are highly driven. We are proud of our company and passionate about what we do. As part of a cooperative, we work together as a team to achieve optimal results. We take our responsibility and we trust each other. We are dedicated to achieving our common goals together. 

 

Innovative & sustainable agriculture Innovative & sustainable agriculture Innovative & sustainable agriculture Innovative & sustainable agriculture

Innovative & sustainable agriculture

At Primeale United, we are leaders when it comes to sustainability and innovation. For example, we focus heavily on organic cultivation methods and stimulating biodiversity. Our innovative strength ensures we never stagnate and can continue achieving our mission as we head toward the future. Continuously innovating and serving as a constant source of inspiration for customers and consumers alike is a passion that goes hand in hand with our sustainable business operations. Every day, we strive to go the extra mile from people and the environment: from seed to plate.

 

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Primeale United as part of Agrial Group Primeale United as part of Agrial Group Primeale United as part of Agrial Group Primeale United as part of Agrial Group

Agrial

Primeale United is an independently operating part of the French cooperative Agrial. With brands such as Florette, Créaline and Primeale, Agrial is a major player on the European vegetable market. Being part of Agrial creates opportunities for collaboration and innovation and it bolsters the international character of our organisation. We use this international knowledge and these ideas and developments to improve ourselves even further.

 

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126 million
vegetables sold per year
630 million
plates filled per year across Europe
30 countries
where our products are sold
260 million
annual revenue

Arno van Dongen

CEO Primeale United

“Our feet are planted firmly in the soil where our vegetables grow, while our heart lies in the kitchens of millions of people around the world.”