The origin of “the Seed to Plate company”
Primeale United derives its identity from a rich history of vegetable farmers. Van Noort, an expert in trading in fruits and vegetables, and Van Oers, a company of vegetable farmers, combined their forces in 2011. Their combination of expertise in the worlds of trade and farming is unique to this day. Throughout the entire chain from seed to plate, Primeale United is undergoing a transition from push to pull: more than ever before, consumers dictate what they want. We then tailor our cultivation, vegetables and concepts to their needs and wishes.